SEO Strategy & Organic Growth
Technical SEO, on-page optimization, keyword research, search intent and sustainable organic visibility.
SEO • Content • GEO • AEO • AIO • n8n
Hi there, I'm Banpli Khongstia 👋
SEO Specialist, Content Writer and AI Automation Practitioner helping businesses improve organic visibility, content performance, AI-search discoverability and practical workflow automation.


ABOUT ME
I'm Banpli Khongstia, an SEO Specialist working across organic search, content optimization, local visibility and emerging AI-search experiences. My work combines research, execution, measurement and automation to make businesses easier to discover across traditional and AI-assisted search.
My professional journey started in customer communication and lead support, where I learned how people ask questions, evaluate services and make decisions. That understanding of user intent later became a practical foundation for my work in content and SEO.
I currently work across healthcare SEO at SUO XI Group and also support content work for SUO XI Organic Food Ltd and Shoshi Foundation.
EXPERTISE
Search, content, authority, local visibility, AI search and automation — connected into one practical growth system.
Technical SEO, on-page optimization, keyword research, search intent and sustainable organic visibility.
Search-led content, topical maps, topic clusters, content optimization and entity coverage.
Google Business Profile, citations, NAP consistency, local pages and near-me discovery.
AI Overview readiness, answer-engine visibility, entity optimization and citation-worthy content.
Backlink research, citations, guest posting, competitor link analysis and authority development.
Search research pipelines, LLM-assisted workflows, APIs, classification and spreadsheet automation.
FEATURED RESULTS
Real Search Console snapshots from healthcare SEO properties I work on. Metrics are shown with their comparison context.
Healthcare SEO
Last 6 months compared with the previous 6 months: 32.9K vs 11.6K clicks; 2.66M vs 413K impressions.
Open evidence Healthcare SEO
Last 6 months compared with the previous 6 months: 22.1K vs 8.39K clicks; 2.97M vs 612K impressions.
Open evidence SERVICES
Focused service areas built around practical SEO execution, content, authority, local discovery, AI search and automation.
Audit your site, uncover gaps, and build a clear, prioritized SEO roadmap.
Improve relevance, crawlability, structure, and page-level search signals.
Build useful search-led content around intent, topical authority, and discoverability.
Strengthen authority through research-led link acquisition and cleaner backlink profiles.
Improve local discovery across business profiles, citations, local pages, and near-me searches.
SEO support for stores and specialized search environments with scalable optimization.
Improve brand and entity visibility across AI-assisted and answer-driven search experiences.
Build practical search research, content, and data workflows using APIs, LLMs, and automation.
CAREER JOURNEY
A career progression from customer communication and lead support to hands-on SEO, content and AI-search work.
SUO XI Group
Hands-on SEO work across SUO XI Hospital (Acupuncture) and SUO XI Hospital (Skin Care): keyword research, competitor analysis, content optimization, on-page and off-page SEO, internal linking, metadata, technical improvements, local visibility, and AEO / AIO / GEO-focused search work.
SUO XI Group
Handled patient and customer communication, service information, appointments, scheduling, follow-ups, and customer experience.
Synergy Business Solution Ltd
Handled outbound calls, customer inquiries, follow-ups, service promotion, and potential lead generation.
SELECTED WORK
Case-study style snapshots connecting the work itself with the evidence behind it.

Search Performance
Search performance work across healthcare properties using keyword research, content optimization, internal linking, on-page improvements, local visibility and ongoing Search Console monitoring.

Local & Entity SEO
Local visibility work across business profiles, directory presence, citations and entity consistency to support discoverability beyond the website itself.

Off-Page SEO
Structured citation and profile submission work for doctor and healthcare entity visibility, paired with off-page research and authority building.
THE NEW SEARCH LANDSCAPE
My work increasingly focuses on traditional organic visibility alongside AI-assisted discovery, entity signals, answer-focused content and citation-worthy pages.
Open AI-search evidence AI AUTOMATION PROJECT
A practical workflow connecting search data, PAA and related queries, LLM analysis, classification, trend scoring, deduplication and Google Sheets output.
SKILLS & TOOLS
No arbitrary percentage bars — just the disciplines and tools that show up in my actual workflow.
CONTACT
Have an SEO, content, AI-search or automation project in mind? Let's talk.